About Abakus

Global scale, driven by ex-platform leaders.

Abakus is powered by former leaders from Google, Meta and Twitter. Because we understand these platforms from the inside out, we engineer growth strategies that most agencies can't access.

Abakus content studio
Leadership

The people behind the engine.

Operators who've built and scaled growth inside the platforms — now running it for ambitious brands.

Andrej Plančić, Co-founder & CEO at Abakus
Co-founder & CEO
Andrej Plančić

Andrej co-founded Abakus and leads the company as CEO. A serial operator in performance marketing and ad-tech, he's built and scaled growth teams across Europe and the US — partnering with ambitious app, D2C and ecommerce brands to turn paid media into a measurable growth engine.

Connect on LinkedIn
Julia Onuchina, VP of Growth at Abakus
VP of Growth
Julia Onuchina

Julia leads growth at Abakus. With a decade scaling user acquisition and performance media across mobile apps and consumer brands, she runs the engine that turns TikTok-led creative into compounding ROI across Meta, Snap, DV360 and the wider stack.

Connect on LinkedIn
Abakus growth team reviewing global campaigns at golden hour
Beyond media buying

Infrastructure, not campaigns.

We combine elite advertising execution with proprietary AI predictive user acquisition. This infrastructure doesn't just lower your CPA — it boosts your overall business ROI and gives you a compounding competitive advantage.

$265M+
Media managed

We don't just talk the talk. We combine insider platform expertise with high-level business consulting to consistently deliver market-beating results for our partners. Partnering with Abakus means turning your advertising into an unfair advantage.

Global footprint

Seven cities. One playbook.

12 specialists across the US, Europe, the Nordics and the Balkans — scaling ambitious brands globally without borders or bottlenecks.

🇺🇸
United States
Dallas
🇪🇸
Spain
Madrid
🇫🇷
France
Lyon
🇩🇰
Denmark
Copenhagen
🇵🇱
Poland
Warsaw
🇷🇸
Serbia
Niš
🇭🇷
Croatia
Zagreb
Inside the Abakus studio — media buyers reviewing TikTok-led campaigns
Inside the studio
Wired into the platforms. Wired into your P&L.

Ex-platform leaders, media buyers, AI engineers and payments specialists — operating as one team across every market that matters.

Four beliefs. Zero exceptions.

01

Information is power

Insider knowledge from operators who built and scaled inside Google, Meta and Twitter. We see signals other agencies miss — and act on them before the auction shifts.

02

Creative = growth

Creative is the single biggest lever in modern performance marketing. We engineer hooks, edits and variants — data-driven hooks, high-volume remixing, fast-track approvals — that stop the scroll and compound into scale.

03

ROI is king

Vanity metrics don't pay payroll. Every dollar we spend is judged on CAC, ROAS and LTV — and the full funnel is engineered to compound business returns, not impressions.

04

Act globally, perform locally

Seven cities, two continents, one playbook — calibrated to local culture, language and platform behavior in every market we operate.

Want to work with us — or for us?