Be first on OpenAI ads.
OpenAI is becoming the next major advertising surface. Abakus is one of the early-stage agencies implementing, launching, optimizing and scaling brand presence on it — so you don't have to figure it out alone.
A new surface. A short window.
Every major paid channel has had a moment where early operators captured outsized returns before the rest of the market caught up. OpenAI is in that moment now.
First-mover advantage
OpenAI's ad surface is being built right now. The brands that learn its physics early will set the CPA benchmarks everyone else has to beat.
Native to conversational
Static and vertical-video playbooks don't translate. We're building hooks, prompts and offers engineered for how people actually use ChatGPT.
One operating system
OpenAI doesn't get treated as a side experiment. It runs through the same creative engine, data layer and weekly read as your TikTok and Meta spend.
Trusted implementation partner
From pixel and event wiring to brand-safety policy, we handle the unglamorous work so your team can focus on the offer and the upside.
How ChatGPT ads actually work.
Four principles shape how we build, measure and scale on this surface. They're why our launches read as native — and why they compound instead of plateau.
Chatbot ads aren't search ads.
Keyword-matched intent is the wrong mental model. ChatGPT is a multimodal, conversational surface — winning here means tethering creative to the context of the conversation, not bidding on isolated queries.
Creative is the only lever left.
On every modern ad platform, targeting and bidding are black boxes. The one input you still fully control is the creative. We build, test and iterate it at platform scale so that lever actually moves the number.
Lean-in attention converts.
ChatGPT is a high-intent, attention-rich environment — closer to mobile gaming and premium streaming than to passive feeds. Done right, ads inside the answer earn more attention per impression than almost any surface on the open web.
Most conversations aren't monetizable — that's the opportunity.
The majority of prompts have no commercial intent. The brands that win are the ones engineered to show up in the slice that does — with creative built for that exact moment, not retrofitted from a Meta or Google playbook.
This is the new moment of intent — a person, a problem, and ChatGPT in between.
Get on the OpenAI ads shortlist.
We're onboarding a small group of launch partners. Tell us about your brand and goals — we'll come back with a tailored OpenAI launch plan and timeline.
Implement. Launch. Optimize. Scale.
One team, four phases, end-to-end accountability — from your first OpenAI campaign to a fully scaled, measurable line in your media mix.
Implement
Account setup, tracking, conversion plumbing, brand-safety guardrails and creative pipelines wired into your existing measurement stack — done right the first time.
Launch
First campaigns out the door in days, not quarters. Native prompts, conversational creative, and offer architecture engineered for an AI-first surface.
Optimize
Daily test cadences against a structured learning agenda. Prompt variants, audience signals and creative angles scored against real business outcomes.
Scale
Roll winners into spend with confidence. We tie OpenAI performance back into your single P&L view — alongside TikTok, Meta and the rest of your stack.